The Yates family, who have dedicated generations to Dunoon Mugs in Staffordshire, are facing an uncertain future as the pottery firm struggles with soaring energy costs and operational challenges. Established 50 years ago, the company has become a cornerstone of the local community, but recent financial pressures have put its survival at risk.
Key Takeaways
- Dunoon Mugs has seen energy bills rise sixfold in three years.
- 20% of the workforce has been made redundant, with remaining staff working shorter hours.
- The pottery industry in Stoke-on-Trent is facing a crisis, with three potteries closing this year.
- Local MPs and industry leaders are calling for government intervention to support the sector.
A Family Legacy at Risk
Sharon Yates, who has worked at Dunoon Mugs for over 30 years, represents the fourth generation of her family to be involved in the pottery business. Her mother, Irene, and her daughter-in-law, Leian, have also contributed to the family legacy, with granddaughter Madi potentially following in their footsteps.
Sharon expressed her deep emotional connection to the company, stating, "It’s my life. I just love putting the handles on the mugs. It’s hard work, but it’s therapeutic. I’m proud to work here; it’s in my blood."
Industry Challenges
The challenges facing Dunoon Mugs are not isolated. The company’s director, Alan Smith, highlighted that energy bills have skyrocketed, alongside increases in the minimum wage and national insurance contributions. He described the situation as the company being "bombarded by all sides."
In the past year, three potteries in the region have closed, raising concerns about the future of the industry in Stoke-on-Trent, affectionately known as The Potteries. Smith warned that it is "entirely possible" that Dunoon could be the next to shut its doors.
Calls for Government Support
In response to the crisis, Stoke-on-Trent’s MPs, along with the GMB trade union and Ceramics UK, are set to meet with Industry Minister Sarah Jones to advocate for urgent government action. The ceramics sector is one of the most energy-intensive industries in the UK, and industry leaders are urging the government to subsidise energy costs and temporarily exempt businesses from carbon emissions penalties.
Irene Yates, at 81 years old, has witnessed the decline of the pottery industry firsthand. She reminisced about a time when the city was bustling with over 45,000 people employed in ceramics. Reflecting on the potential closure of Dunoon Mugs, she said, "It’s heartbreaking. I hope the government steps in to help us."
Political Response
Labour MP Gareth Snell, representing Stoke-on-Trent Central, recently addressed Parliament, warning that the pottery industry is on the brink of collapse. He condemned the government’s lack of action in what he described as a "crisis" for the sector.
Despite the dire situation, Smith expressed scepticism about receiving adequate support from the government, stating, "I don’t think they behave as if they’re interested in traditional industries."
In a statement, the Department for Business and Trade assured that ministers are engaging with the ceramics sector to understand its challenges and provide necessary support, aiming to ensure the industry remains globally competitive.
As the Yates family and their colleagues at Dunoon Mugs await the outcome of these discussions, the future of this cherished pottery firm hangs in the balance, symbolising the broader struggles of an industry steeped in history and tradition.
