The UK’s Food Standards Agency (FSA) has issued a stark warning to allergy sufferers regarding imported Dubai chocolate. Due to differing labelling standards and the potential absence of crucial allergen information, the watchdog advises consumers to exercise caution and prioritise products from trusted UK retailers. This alert comes amidst a surge in the popularity of Dubai chocolate, largely fuelled by social media trends.
Allergy Alert: Dubai Chocolate Poses Risk
The Food Standards Agency (FSA) has cautioned consumers, particularly those with allergies, against purchasing imported Dubai-style chocolate products. The primary concern stems from the fact that many of these imported items may not adhere to stringent UK labelling regulations, potentially lacking comprehensive ingredient lists or allergen declarations.
Professor Robin May, the FSA’s chief scientific advisor, highlighted that some imported Dubai-style chocolate products "don’t meet our standards and could be a food safety risk, especially for consumers with allergies." He further advised that if consumers have a food allergy or intolerance, they should avoid purchasing these products unless they are certain the item is intended for sale in the UK.
The Rise of Dubai Chocolate and Labelling Loopholes
Dubai chocolate has seen a significant surge in popularity, largely driven by social media influencers on platforms like TikTok. This demand has even led some UK supermarkets to implement purchase limits. However, a recent BBC investigation uncovered instances of TikTok Shop users selling food without providing essential allergen information, a legal requirement for businesses in the UK.
UK law mandates that businesses declare the presence of any of the 14 regulated allergens, including common ones like nuts and milk. The FSA’s investigations have revealed that some imported Dubai-style chocolate products were not originally intended for the UK market, thus bypassing these crucial labelling requirements.
Key Labelling Requirements for UK Products
For food products to be legally sold in the UK, their labels must include:
- Ingredients listed in English.
- The name of the food.
- A best before or use by date.
- The name and address of a UK or European Union (EU) business responsible for the product’s information.
If the food originates from outside the EU or UK, an importer’s details must also be clearly listed.
Ongoing Investigations and Consumer Advice
The FSA has been collaborating with local authorities to identify Dubai chocolate products that pose a health risk to allergy sufferers. Beyond allergen concerns, some of these imported products may also contain additives and colours that are not permitted for sale in the UK.
The regulator is currently sampling products to assess the full extent of the issue. Consumers who have concerns about any food product are encouraged to report them to their local authority. The FSA is also working with allergy charities to raise awareness about these potential risks.

